Distinguished Toastmaster
BUSINESS & BRANDING COACH . LIFE & LEADERSHIP STRATEGIST MOTIVATIONAL SPEAKER SERVING ENTREPRENEURS &
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POKEMON GO & CAMEL JOE ARE 2 OF A MARKETING KIND... almost 
(c) Carrie Devorah:
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Most likely millenials have no clue who CAMEL JOE is or was. Millenials have a have of jumping on and off board what crosses their path. Attention spans for successful sales used to be 6 seconds, and that was in the 1990's. In the millenial age of now you see it and now you forgot, a few years  back attention spans were 144 twitter characters. Now? Ask a kid the number to call their mom? If the PDA screen is dark, no Mom assigned icon appears, that lost kid is toast no matter how much left or right thumb flicking they can do or how fast.

CAMEL JOE was smokin', in more ways than one. CAMEL JOE was the camel dude puffing away on cigarettes. Parents advocacy groups became outraged that a camel with a cigarette in his hooves was influencing, they alleged, their tots to try cigars, cigarettes and cigarellos. Congress leapt aboard a handsomely popular cash cow, I mean camel, that fundraised hugely in to their congressional coffers. CAMEL JOE came and went. Parental advocacy groups moved on to Tony The Tiger and others.

Sesame Street in the alternative became a protected USG talking piece around the world, communicating messages, not so subliminally. Parental advocacy groups were not so outraged. Lets be logical here. Plunking the screaming kid in front of the telly for two hours or so to be entertained by a brutally large duck with a goose neck and a blue bob bantering 'cookie, cookie, me want cookie' was acceptable. It gave parental units a chance to ramp up activism  undisturbed at their kitchen table.

Smokin' JOE CAMEL was totally hot. He was the boyfriend teens fell for, the guy bro' that lads wanted to be which is why, most likely why he pissed legislators off. They all want to be something more than they are, for the most part. Some are truly good dudes.

POKEMON GO is not a new notion. POKEMON GO is the second or third or 4th rising of a game craze begun in Japan, launched by The Pokemon Company, 1995.

Pokémon ポケモン,are little creatures trained for warfare, created by Satoshi Tajiri, released as a video game by Game Boy, developed by Game Freak and published by Nintendo. POH-kay-MON claims to be the 2nd most lucrative licensing franchise, the first being Mario Bros. Original licensing was outsourced to 4kids Entertainment. Pokemon brought the franchise home further expanding the franchise in to a $16 trillion media franchise. And that was as of May 2016.

And then July happened. Pokemon Go hit the mobiles instantly connected with a click released from Alphabet Holdings, KPCB's tuck away spot for their newest seed feeds.

And then people, generations after CAMEL JOE began doing what KPCB and SRI knew what would happen. Those in this generation who follow without thinking began walking off cliff, driving in to cars, using Pokemon Go to cross borders in to foreign countries, be targeted for crime, the list goes on. POKEMON GO is the evolution of WAZE the app used to track cops to kill them, yet.... listen.... shhhh....

No activism, no outcry. Congress tweets their spotting POKEMON creatures around Congressional corners now between a rock and a hard place on how to legislate on the monster legislators themselves created.  After all, is rationalized, how can people live without their PDA?

Easy. Simply.

POKEMON GO is a window in to a world of marketing lost. POKEMON GO and CAMEL JOE are two of a kind, almost. Congress shut down the deboniar camel dude while legislators and staff are taking an increasingly more dangerous world of the internet in to corners of the Capitol and other top secret sites that GOOGLE Mapping had no access to before. Well, done Vint Cerf! Well done KPCB, two of the main players behind the taking of our world from a private place to a public performance of that Jim Carey world where his character lived inside a bubble that Carey thought was a real world.

No more.

POKEMON GO is a red flag on how endangered man has made himself. Cooking? Why when a box brings food by Amazon. Clothing? Delivered too, robbing youth of learning in person transactions along with personal engagement. Work? Why? Have a brain fart that gets founders funds thrown at it delaying the inevitable of getting a job when the money for ideas-to-nowhere runs out.

Thinking, surviving have become commodities of the past, of the CAMEL JOE era. POKEMON GO has become the poster child of how bad things really are. This decades problem is, with all the kids of all ages walking heads tilted forward looking for a flurry of leaves, there arent many more adults left to lead the world back from its road to oblivion.